Friday, 21 September 2012

Minimalism at its Peak-Joey Ruiter Outdoes Himself with "Moto Undone"

Where the City Bike was stripped down in terms of functionality—by gutting the drivetrain and axing those pesky triangles for a more minimal frame—to arrive at a rather unconventional (and uncomfortable-looking) concept bicycle, the "Moto Undone" is more of an exercise in aesthetics, the result of "ignoring what makes motorcycles interesting."

At jruiter I.D., we want to re-set the definition of a motorbike, stripping away historical attributes that make them so great. It's hard to imagine a motorcycle without fancy paint, overpowered motors, exposed mechanical genius, and sweet exhaust tones.


But wait, there's more: all of the ride-related data, including speed and GPS, is displayed on the riders' smartphone through downloadable apps... putting the "pocket" back in "Pocket Rocket."



Source material www.core77.com









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