Thursday, 20 September 2012

Frustrated Russians get rid of potholes by stuffing them into politicians’ mouths


The writers for Russian blog URA.RU got fed up with unfixed potholes in the city of Yekaterinburg, so they decided to force-feed them to politicians. Or, anyway, giant cartoons of politicians’ heads. They enlisted ad agency Voskhod to draw cartoons of local pols around potholes and other road imperfections, in order to draw attention to the blight. And it worked.


More than 300 media outlets reported about the road cartoons, and lo and behold, officials were shamed into action. All the targeted potholes have now been fixed. Now, who do I talk to about getting Mitt Romney tattooed on a hungry child’s face?


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